Why Brands Win Where Businesses Don’t

Having a business isn’t the same as building a brand.In this week’s episode of Call Your Publicist, hosts Jenna Guarneri and Alexandra Anastasio break down what truly separates a business from a brand — and why the difference matters for long-term success.From Buc-ee’s cult following to Coca-Cola’s “Share a Coke” campaign to Airbnb becoming a household name, they explore how great brands create emotional connections, loyalty, and culture that go far beyond products or services.Tune in to learn:The key elements of brand identity (voice, values, visuals)How consistency builds trust and recognitionWhy emotion and storytelling drive loyalty more than sales tacticsActionable tips to start shaping your own brand today🎧 Subscribe to Call Your Publicist for weekly conversations on PR, branding, and media strategy.