Why Brilliant Women Founders Are Still Overlooked, Lisa Maynard Atem Exposes the Real Problem

Episode title Why Brilliant Women Founders Are Still Overlooked, Lisa Maynard Atem Exposes the Real ProblemEpisode summary In this episode of Zero.24%, Michael Livingstone speaks with Lisa Maynard Atem, founder of STYLISA, an ecosystem focused on increasing the visibility, capital, and influence of women.Lisa sits at the intersection of storytelling, positioning, and access, helping ambitious founders, especially women and underrepresented entrepreneurs, present themselves at the level they are already operating at so they can unlock funding, partnerships, and long term growth.This is a powerful conversation about why so many brilliant founders are still being overlooked, what it really means to be seen and valued in business, and how better positioning can change the opportunities that come your way.From founder visibility to investment readiness, this episode unpacks the hidden gap between talent and recognition, and why closing that gap matters more than ever.Why you should listen If you are a founder, particularly from an underrepresented background, this episode will challenge how you think about branding, visibility, and access to opportunity.This conversation is for anyone who has ever felt that their ambition, talent, or business has not been fully recognised. Lisa shares insight into why that happens, and what founders can do to position themselves more powerfully in rooms where decisions are made.In this episode How Lisa built STYLISA to increase the visibility, capital, and influence of womenWhy so many brilliant founders are still overlookedThe connection between narrative, positioning, and accessWhy having a strong business is not always enough on its ownHow founders can better reflect their true value through their brand and presenceWhat holds women and underrepresented founders back from funding and partnershipsThe role of storytelling in shaping perception and opening doorsWhy conversations around money, visibility, and influence matterLisa’s wider work across innovation, STEM, education, and future opportunityAbout the guest Lisa Maynard Atem is the founder of STYLISA, an ecosystem designed to increase the visibility, capital, and influence of women. Through her work, she supports purpose driven founders in positioning themselves for funding, partnerships, and sustainable growth.She also leads STYLISA FoundHers, a storytelling platform spotlighting bold female founders, and FoundHer FundHers, which explores how women engage with money, investment, and long term financial positioning.Alongside STYLISA, Lisa contributes to wider conversations around innovation, skills, and global opportunity, including board level involvement with The Blair Project and support for Verciti, an immersive EdTech platform focused on net zero skills.Listen if you care about Women in business Founder visibility Investment readiness Personal branding Underrepresented founders Storytelling for business growth Access to funding Entrepreneurship and influenceFollow and connect If this episode resonates with you, follow Zero.24% for more honest conversations on investment, survival strategies, and the founder journey.You can connect with Lisa here: [email protected] #Zero24Percent #WomenFounders #FemaleFounders #FounderVisibility #StartupFunding #UnderrepresentedFounders #Entrepreneurship #PersonalBranding #InvestmentReadiness #StorytellingInBusiness #WomenInBusiness #LisaMaynardAtem