EPISODE · Oct 28, 2025 · 14 MIN
Why Build-a-Bear Workshop is outpacing big tech
from Post Reports · host The Washington Post
As consumers are doing more shopping online, and as President Donald Trump’s tariffs have been driving the price of goods up, many toy and mall brands have been struggling. But Build-a-Bear Workshop is thriving – the company’s stock has grown by nearly 1,200% over the past five years, outpacing growth by tech giants like Microsoft and Apple. Host Elahe Izadi speaks with retail reporter Jackie Peiser about how this toy company has managed to thrive in a challenging economic moment.Today’s show was produced by Sabby Robinson. It was edited by Peter Bresnan and mixed by Sean Carter and Sam Bair. Subscribe to The Washington Post here.
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What this episode covers
Build-a-Bear Workshop’s stock price is outpacing some of the most successful companies in the world. Today, what’s made it stand out and why it’s been able to withstand economic headwinds.
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Why Build-a-Bear Workshop is outpacing big tech
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