Why Building a Community Prevents Subscription Cancellations

Community is key to this loyal set of subscribers.

Episode 226 of the Shopify Masters podcast, hosted by Shopify, titled "Why Building a Community Prevents Subscription Cancellations" was published on June 11, 2019 and runs 43 minutes.

June 11, 2019 ·43m · Shopify Masters

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Summary

Community is key to this loyal set of subscribers.

Episode Description

Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem.

Beyond catchy composition and rhythm with a hook, he discovered that there were many hopeful producers who lack access to digital assets like drum kits or synth loops to create the songs they had in their minds. Ever since joining Modern Producers as the CEO in 2013, Adrian is on a mission to deliver these digital assets to up-and-coming producers and has built a loyal community of monthly subscribers and outsourced almost all of the content production.
Click here for more information on Modern Producers and show notes: https://www.shopify.com/blog/modern-producers-subscription
In this episode of Shopify Masters, you'll learn from Adrian of Modern Producers on how he built a sustainable business selling digital products through a subscription model.

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