Why Building a Safety Culture Is Important with Mike Cox ...

Q: How long is this episode of BUILD America?

This episode is 20 minutes long.

Q: When was this BUILD America episode published?

This episode was published on January 15, 2026.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Kerry Smith Buck speaks with Mike Cox, CEO of Crete United, about why safety is not a stand-alone program but a direct reflection of company culture. Mike shares how Crete United built an industry-leading safety record by focusing on non-punitive learning, near-miss reporting, field-first decision making and mental health awareness, while investing in dedicated safety leadership as the company scaled to over $1B in revenue. The conversation highlights how strong safety culture improves retention, reduces costs, strengthens acquisitions, and ultimately proves that when companies genuinely care for their people, safety performance and business results follow.

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