Why business constraints spark the most exciting innovation with Andrew Embry

Andrew Embry of Eli Lilly explains how to innovate when the walls feel small. He shares how his team uses synthetic respondents to move faster and why regulatory boundaries actually fuel creativity. The importance of change management and the need for researchers to get in the mud with the business comes out through this conversation. Andrew highlights why human judgment remains the most valuable asset for insights professionals in a world of increasing automation and provides a framework for building trust and delivering tangible results.