Why Business Owners Avoid Their Numbers (And How to Stop) | Audrey Faust

Send us Fan MailWhat if the fear of your finances is really a story about your worth?In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with Audrey Faust, an MBA, self-made multimillionaire, and two-time #1 bestselling author known as the Manifesting CFO, to explore what it really takes to move from financial fear to financial clarity.Audrey shares her journey from a childhood shaped by the belief that "we work hard for our money" to becoming a CFO strategist for financially phobic women business owners. She opens up about the subconscious money stories that drove her into workaholism, the rock-bottom moment that pushed her back into school for an accounting degree, and the hardest financial season of her own business, when even the CFO stopped looking at her own numbers.Together, Beverly and Audrey unpack why "mindset" is so much more than changing your mind, how the beliefs instilled in us as children quietly dictate our relationship with money as adults, and why avoiding your numbers usually has less to do with math and more to do with what you believe those numbers say about you. They talk about the freedom that comes from bringing in financial accountability, the difference between forecasting for control versus forecasting for fear, and what it looks like to combine CFO strategy with real inner work.This conversation is a reminder that clarity with your numbers starts with clarity about yourself, and that facing your finances can be one of the most powerful acts of self-worth a business owner ever takes.Key Marketing Topics1. Mindset Is More Than "Changing Your Mind"Audrey explains why real financial mindset work means uncovering the subconscious beliefs instilled in childhood, not just deciding to think differently.2. Your Money Story Started YoungFrom "we work hard for our money" to workaholism and self-worth, Audrey traces how early money messages quietly shape adult financial behavior.3. Avoiding the Numbers Is Rarely About the NumbersAudrey shares why financial avoidance is often tied to identity and fear, and how bringing in accountability (a CPA, an accountant) can be the first step toward real freedom.Read our blog!Follow Audrey! Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker