Why Business Strategy is Key to Effective Marketing

from Content Marketing, Engineered Podcast | TREW Marketing · host Wendy Covey

Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate and grow without a business strategy and plan.

Episode metadata supplied by the publisher feed · Published Oct 1, 2020

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Why Business Strategy is Key to Effective Marketing

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