Why Businesses Need To Pivot And Differentiate From The Competition With Kelly Perkins

For a company to pivot and shift its focus takes a lot of confidence and risk. But that is what being an entrepreneur means. It's all about taking risks in action. This is what Kelly Perkins did with her company, Spinster Sisters Co. Join your host Elliot Begoun as he talks to Kelly Perkins about her shifted focus into plant-based skincare. Learn how to differentiate yourself in a very competitive market, such as the skincare industry. Learn how to raise capital as an entrepreneur, especially in these trying times. And find out some tips from Kelly herself on how to build a well-respected company.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/