Why Busy, Admired Businesses Can Still Be Totally Broke: Part 1 with Connor Marelic

Charging more is not the risky move, underpricing is. Connor Marelic of Switchgrass explains why so many foodscaping and ecological landscaping businesses stay busy, admired, and broke - and how to build bids that actually create a profitable, sustainable company.Matt talks with Connor about the hidden math behind pricing, why 95% close rates usually mean prices are too low, and how aiming for 20% to 25% net profit changes everything from hiring to equipment decisions. If you have ever wondered why a project that feels "successful" still leaves you short on cash, this conversation gets specific fast.🍎 We just HAD to give this full episode to you for free. Join The Foodscaper Membership to get all the complete episodes. Members receive direct feedback on your work, live calls, Pro Talks recordings and access to our professional learning library. First month is free!The Foodscaper Members - sign up for your free 1:1 Profitability Session with Connor!  🍎 Learn More and Apply for The Foodscaper CohortFollow The Foodscaper on ⁠Instagram⁠ and ⁠FacebookTitle music: Honeydew by ⁠No Bill Dill⁠ | Produced by ⁠Rachel Kaplan⁠