Why Buyer Enablement is the New Sales Enablement in the AI Era (Solidigm)

How is AI reshaping B2B storytelling as attention spans shrink and buyers turn to AI instead of search?Join Scott Shadley, Director of Storage Planning and Pathfinding at Solidigm, for a candid discussion on how generative AI is forcing B2B storytelling to evolve — and why static PDFs and "speeds and feeds" no longer cut it.In this episode, we'll explore:How Scott's engineering background and MBA combine to shape empathetic, technically credible engagements across engineers, procurement, sales, and executives.Why AI outputs can be confidently wrong, and what that means for marketers who need to understand how LLMs actually work.The shift from static content to interactive, customer-driven experiences.Using storage as a commoditized category to illustrate solution- and use-case storytelling.New metrics that matter: power, efficiency, and trust-building education over old-school specs.With deep experience translating complex technical stories for diverse audiences, Scott shares why teams should try new approaches, "fail fast," and abandon outdated funnels.Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: kaon.com