Why Buyers Are Stalling & How Builders Can Win in 2026 ft. Frank Martin | Local Leverage Ep. 38

In this episode of Local Leverage we sit down with Frank Martin, real estate developer and Co-Founder of HomeBuyMe. Frank transitioned from working in builder entitlements to leading innovative real estate development projects, where he focuses on streamlining transactions and improving affordability in today’s market.Frank shares insights on:✅ Why buyers are stalling in today’s high-rate, high-uncertainty market✅ How builder incentives like rate buydowns are driving serious buyers✅ The truth about social media marketing (and why it’s overrated for builders)✅ The power of speed-to-lead and direct-to-seller deal-making✅ How life events, not interest rates - drive real estate decisionsIf you're a real estate investor, builder, or agent, this episode is packed with game-changing insights you won’t want to miss!🎧 Listen & Subscribe:🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage📺 Watch More Episodes:🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa📲 Follow Local Leverage:🌐 Website https://www.propertyradar.com/learn/l...📸 Instagram:   / localleverage_ig  📘 Facebook:   / localleveragepodcast  📲 Follow Mark Hockridge:🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/🔗 Instagram:https://www.instagram.com/markhockridge/📲 Follow Frank Martin:🔗 LinkedIn: https://www.linkedin.com/posts/sbxer_im-excited-to-share-a-project-that-i-have-activity-7313329751387951105-cKph🔗 Instagram: [Guest Instagram]🌐 Website: https://homebuyme.com/🌐 Join HomeBuyMe: https://homebuyme.com/📲 Follow HomeBuyMe:🌐 Website: https://homebuyme.com/📸 Instagram: [Company Instagram]📘 Facebook: [Company Facebook]🔗 LinkedIn: https://www.linkedin.com/company/homebuyme-inc#RealEstateInvesting #HomeBuilders #LeadGeneration #RealEstateMarketing #HousingMarket #NewConstruction #PropertyDevelopment #SalesStrategy #RealEstateTrends #BuilderTips