Why Buyers Don't Buy The Story You're Telling | Simon & Scott

Send us Fan MailFounders love their origin story. Buyers don’t buy it.In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack why brand storytelling so often falls flat in retail and commercial conversations.We talk about:why relevance beats romance when you’re trying to sellwhy your brand is the sidekick, not the herowhen storytelling does work (and what it needs to do)examples where story builds credibility and trust (and where it’s just noise)If you’re building a challenger brand and leading with your founder story, this is a useful reset.Link: www.makinmighty.comIf you found this useful, please share it with someone building a food or drink brand who’d get value from it.You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMightyAnd if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.Thanks for listening. See you next [email protected]