Why Buying More Won’t Make You Happier With Aric Rindflei...

What this episode covers

Gies College of Business marketing professor Aric Rindfleisch reflects on why he chose marketing and how his research on materialism reveals why buying more doesn’t lead to happiness. He discusses his passion for teaching in the College’s fully online iMBA program, the balance between digital and analog worlds, and why business schools must put humanity at their core in an AI-driven world.

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Frequently Asked Questions

How long is this episode of Poets&Quants?

This episode is 22 minutes long.

When was this Poets&Quants episode published?

This episode was published on February 2, 2026.

What is this episode about?

Gies College of Business marketing professor Aric Rindfleisch reflects on why he chose marketing and how his research on materialism reveals why buying more doesn’t lead to happiness. He discusses his passion for teaching in the College’s fully...

Can I download this Poets&Quants episode?

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