Why Buying Used Feels Broken

Why does buying a used platform trolley feel like a worse deal than buying new? This episode unpacks the hidden economics of second-hand marketplaces — from the endowment effect and hassle tax to the lemons problem that drives good sellers away. We explore why platforms optimize for listings instead of successful transactions, and how this creates a sustainability paradox where eco-conscious consumers end up buying new because the used market is too broken to trust.