Why C-Suites Don’t Commit to Game-Changing Goals

As a member of the C-Suite, you may readily support Big Hairy Audacious Goals (BHAGs)—those ambitious, industry-shaping aspirations that separate leading companies from the rest. These high-stakes goals have the power to disrupt entire industries, often turning bold vision into remarkable results. Yet, you’ve likely also encountered the sobering insights from *How Big Things Get Done* by Bent Flyvbjerg and Dan Gardner. Their research highlights a harsh reality: major projects across the globe frequently fall short. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit longtermstrategy.substack.com/subscribe