Why CAC Is Like Debt

from SaaS Metrics School · host Ben Murray

In episode #32, I address CAC, or customer acquisition cost, and why it behaves like debt. This is important to understand as high CAC and low retention can sink your SaaS. - What is CAC? - What happens when a customer churns? - Does CAC go away? - Understanding your payback point Download my CAC Payback template at this link. SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

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This episode was published on August 14, 2023.

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