Why Can't Canadians Buy the Cars They Actually Want? episode artwork

EPISODE · Jun 9, 2026 · 8 MIN

Why Can't Canadians Buy the Cars They Actually Want?

from Shane Hewitt and The Nightshift · host iHeartRadio

Canadian car market selection has never really been a choice, and automotive journalist Lorraine Sommerfeld from http://driving.ca lays out exactly why: Canada represents roughly ten percent of the US market, which means whatever America wants, Canada gets. The conversation starts with Monaco yacht videos and ends somewhere much closer to home. Sommerfeld traces how the SUV takeover happened, names Ford's original Explorer as the moment the switch flipped, and connects the size obsession to something beyond utility. Meanwhile, there is genuine talk of Canada adopting European vehicle standards, which would open up a class of cars most Canadians have never had access to but would likely prefer. The question underneath all of it is whether Canadians will keep accepting the market they are handed or start demanding the one that actually fits how they live. Topics: Canadian car market, European car standards, SUV culture, vehicle selection Canada, auto market GUEST: Lorraine Sommerfeld | http://driving.ca Originally aired on 2026-06-08

Episode metadata supplied by the publisher feed · Published Jun 9, 2026

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Why Can't Canadians Buy the Cars They Actually Want?

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