Why Carbon Credits Aren’t Commodities - Stuart Rowland (CEO, Revalue)

In this episode of This Week in Carbon, we sit down with Stuart Rowland, CEO of Revalue, to unpack why the voluntary carbon market needs a radical shift in how we think about credit quality.Stuart shares his journey from physics to climate entrepreneurship and explains why treating all credits as “the same” undermines trust, value, and impact. Instead, he argues for a new mental model: one where credits are judged on rigor, outcomes, and integrity.You’ll learn about:- Why carbon credits vary so widely in quality — and why that matters.- What it will take to build real trust and confidence in outcomes.- How ecosystem-based credits can scale responsibly without sacrificing integrity.