Why CarbonClick wants airlines to work on reduction strategies before offsetting

Carbon offsetting is a frequently used solution for mitigating excessive emissions, especially in aviation. The solution however, is not without its fair share of controversies.In this episode, we talk to CarbonClick’s Vice President of Enterprise Product & Strategic Partnerships, Seth Horowitz. He shares how the carbon offsets, when used carefully, can be an asset to aviation. As an industry leader in managing and implementing transparent offsetting programs, CarbonClick helps individuals and top global airlines reduce pollution while restoring nature. However, Horowitz emphasises that offsetting must be used as the last step mitigation strategy, only after every other reduction methodology has been exhausted. We’ll also learn about Horowitz’s thoughts on the recent controversy and criticisms of carbon offsetting; how CarbonClick verifies and selects projects; the offsetting technology platform that the company provides to airlines and eCommerce companies; individual responsibility towards the environment and why intentional flying is the way forward.If you LOVED this episode you’ll also love the conversation we had with Tony Douglas, Group CEO of Etihad, who shares his thoughts on Etihad’s carbon offsetting programme and how the airline is paving the way for the entire industry to move a step closer to net-zero. Check it out here.Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Full disclosure: CarbonClick is a co-sponsor of the Sustainability in the Air podcast Season 3 and has been the sole sponsor for Seasons 1 and 2.Links & More:Airport and Airline Carbon Offsetting Solution for Bookings - CarbonClickThe Carbon Con – How offsetting claims are vastly inflated - Source Material Carbon offsets are in the news again. What should you do? - SimpliFlying The Gold Standard  Etihad Airways boosts carbon offset programme  Tony Douglas, Etihad Airways CEO, in conversation with Shashank Nigam - SimpliFlying