Why Career Services Leaders Need to Think Like CMOs (feat. Ashley Safranski)

What if career services leaders thought more like Chief Marketing Officers?In this episode of the Career Everywhere Podcast, host Meredith Metsker sits down with Ashley Safranski, Chief Marketing Officer at uConnect, to explore why adopting a CMO mindset can help career services leaders elevate their impact across campus.Ashley shares the striking parallels between marketing teams and career centers—from being perceived as cost centers to sitting at the center of institutional strategy. She also outlines five practical marketing strategies career leaders can use to increase student engagement, build campus champions, drive cross-functional alignment, and tie their work directly to top-line goals like enrollment, retention, and outcomes.If you’re ready to strengthen your seat at the table and position career services as a strategic driver on campus, this episode is for you. Continue the conversation in the Career Everywhere Community! Join 2,000 other higher ed career services leaders today: careereverywhere.com/community