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EPISODE · May 8, 2023 · 12 MIN

Why Category Killers Can’t Survive

from This Week in Business

Wharton marketing professor John Zhang says category killers are passé, and the demise of Bed Bath & Beyond proves it. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Wharton marketing professor John Zhang says category killers are passé, and the demise of Bed Bath & Beyond proves it. Hosted on Acast. See acast.com/privacy for more information.

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Why Category Killers Can’t Survive

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 12 minutes long.

When was this This Week in Business episode published?

This episode was published on May 8, 2023.

What is this episode about?

Wharton marketing professor John Zhang says category killers are passé, and the demise of Bed Bath & Beyond proves it. Hosted on Acast. See acast.com/privacy for more information.

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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