Why Celebrities Are Obsessed With the Supplement Industry

Celebrities are everyday people just like us and should never be placed on a pedestal. Well, unless their oftentimes mysterious financial involvement within the dietary supplement industry is being investigated. Welcome back to Part 3! And I bet even my most avid audience members are scratching their heads (in confusion), as it’s been what feels like a lifetime since my last update in 2021. But I get it…in that timeframe, the celebrity brand playbook has been completely rewritten. We aren’t just looking at celebrities as being "faces" of a product anymore…we’ve seen a massive shift toward talent-led brands where celebrities are literally taking a seat in the boardroom. Today, three-quarters of Americans take dietary supplements…but the trend has moved beyond basic vitamins and into functional foods, functional beverages, and bidirectional beauty products. Also, success is now driven by digital platforms and community connection rather than traditional ads…as it’s no longer just about looking like your favorite celebrity; it’s about living like them. And over the last five years, talent-led CPG brands positioned across the categorical intersections of functional foods, functional beverages, bidirectional beauty, and dietary supplements…have surpassed several billion dollars in annual retail sales. Likewise, celebrities have continued to pour billions into these supplement industry offshoots…arguably cementing it as the official net worth growth frontier for the A-list. But for this third installment…I’ve uncovered a dozen more celebrities who have quietly built (or invested into) the massive supplement empires you know (and love), including Kourtney Kardashian, Cristiano Ronaldo, David Beckham, Travis Kelce, Jennifer Lopez, Steve Aoki, Zac Efron, Cameron Diaz, Halle Berry, Marisa Tomei, Joe Rogan, and Bella Hadid.