Why CEOs Should Be Thinking Like Designers

It's hard to prepare your company for an uncertain future but, as IDEO CEO Sandy Speicher explains, design thinking can help.

Episode 7 of the Leadership Next podcast, hosted by Fortune, titled "Why CEOs Should Be Thinking Like Designers" was published on March 8, 2022 and runs 28 minutes.

March 8, 2022 ·28m · Leadership Next

Summary

What is design thinking, and why should you care about it? " You know, so many leaders today are asking the question, what comes next? How do we prepare ourselves for what we can't even see? ... Well, that's where design thinking comes in," Sandy Speicher, CEO of IDEO, tells Leadership Next. Design thinking is a different way of seeing the world, a different approach to problem solving and leading. It's also a bit of a buzz word that many people still don't fully understand. But with so many changes happening in business right now - the technology revolution, the rethinking of how companies function in a hybrid world, the search for greater corporate purpose - now's the time to figure it what it is and how to implement it, according to Alan Murray and Ellen McGirt.

Episode Description