Why CEO’s still don’t get modern marketing

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and implementing full-funnel marketing measurement systems that connect brand investments to revenue outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Dec 15, 2025

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Why CEO’s still don’t get modern marketing

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This episode is 33 minutes long.

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This episode was published on December 15, 2025.

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