Why Change Management & Culture Are Crucial For Employee Advocacy With Malin Liden from SAP

Learn how to reinvigorate your broken employee advocacy programme with change management and company culture.

Change management and company culture are at the heart of successful employee advocacy programmes and can help you fix common issues like:

❌ Motivating employees
❌ Low adoption rates
❌ Getting C-suite support
❌ Using your time to become a 121 consultant


Join Tribal Impact CEO Sarah Goodall and Malin Liden from SAP for a discussion about why change management and company culture are crucial for a successful Employee Advocacy strategy.


𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 episode:

✅ What change management is and why it's important for employee advocacy

✅ How company culture can influence your employee advocacy programme

✅ How Malin applies change management and culture in order to enable employees on social media

✅ Malin's Top tips for employee advocacy


𝐓𝐡𝐢𝐬 episode 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:

✅ Have broken employee advocacy programmes and would like to fix them

✅ Want to increase the adoption rate of their programmes

✅ How to motivate employees to join and be engaged with your programme