Why Character Beats Talent When Getting Hired and Re-Hired Daily | Bobby Owsinski's Inner Circle Ep. 625

What matters more in the music business, mastering every plugin, or becoming the kind of person people want to hire again?On this episode of Bobby Owsinski's Inner Circle Podcast, Bobby talks with songwriter, producer, engineer, and educator Gary Gray about music licensing, post production, rhythmic integrity, AI, immersive audio, and the character traits that keep people working in a changing industry.Gary shares how his early life as a drummer, his music theory training, and his work alongside artists and mentors like Quincy Jones shaped the way he approaches production and problem solving. He explains why he often fixes rhythm first when a deadline is tight, why written music licensing briefs can leave composers guessing, and how You Score the Scene helps composers submit music synced directly to picture.The conversation also gets into Gary’s work studying cinematography, shooting professional footage on an iPhone, the stigma around AI tools, consumer demand for immersive audio, and why “character counts” may be the most important business advice for anyone in music, production, or post.Connect with Gary:WebsiteLinkedInInstagramYouTubeYou Score the SceneAd link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/