Why Chasing the Kill Can Cost You the Hunt | Jay Nichol

EP 655 Jay Nichol | Mindful Hunter This week, I had an awesome conversation with my good friend Jay Nichol—a deep thinker, a hardcore backcountry hunter, and an entrepreneur with a wild journey. Jay has a crazy past, overcoming addiction and finding purpose in hunting and pushing himself in the backcountry. A few years ago, he sold his business to chase hunting full-time, leading to an incredible rollercoaster of lessons, challenges, and growth. We dive into: Life lessons, success, and purpose through hunting, The traps he fell into during his hunting season and how he's evolving, His experience consulting for Lululemon and how that influenced his business, and How he turned his obsession with gear testing into Forged in the Backcountry, a hardcore hunting brand. Jay spent the last year building the perfect underwear for hardcore hunters—a fascinating story of taking everything he learned from Lululemon and applying it to solve a real backcountry problem. 🚨 Special Offer: Right now through April, for every $5 spent at ForgedInTheBackcountry.com, you get an entry to win a Swarovski ATX spotting scope! Be sure to subscribe to his YouTube Channel https://www.youtube.com/c/MindfulHunter/videos This episode is brought to you by Tricer, makers of the fastest, lightest, and simplest backcountry tripods. Drew and the team have already revolutionized the ultralight tripod market, and now they're bringing that same innovation to shooting tripods. If you're in the market for a rock-solid, lightweight tripod, check them out at Tricer.com and use code TRO for 10% off your order! This episode is brought to you by OnX Hunt, the ultimate tool for serious hunters. As an Elite Member, you get access to the Hunt Research Tool (HRT), making it easy to find draw odds and plan your season. Plus, OnX Elite includes a free subscription to Huntin' Fool e-Magazine, giving you detailed unit insights to help you pick the best hunts. Upgrade to OnX Elite and start planning your next adventure today!