Why Chasing the UK Charts is a Recipe for Failure - Greig Watts  episode artwork

EPISODE · May 20, 2026 · 21 MIN

Why Chasing the UK Charts is a Recipe for Failure - Greig Watts

from FailCraft · host Ezekiel Iferia

What do you do whenyou’ve spent a decade balancing a dry banking career with exhausting four-hourSunday train commutes to London, only to face an endless abyss of silence andindustry rejection?Greig Watts is a bestselling author, music publisher, andglobal songwriter whose production powerhouse, DWB Music Group, has soldmillions of records worldwide. He is also a certified Eurovision heavyweight,securing an incredible 16 song entries over the last 10 consecutive years. Butback in 2003, at 28 years old, Greig was completely ready to surrender hismusical ambitions. Instead of throwing away his notes, he made a radical pivot:he turned his back on the oversaturated UK market and took his music to Japan andSouth Korea long before K-pop or J-pop broke into global mainstream culture.In this episode of FailCraft, Greig joins Ezekiel to break down the sheerresilience required to outlast a cutthroat creative economy. He shares theemotional weight of waiting for his wife’s blessing to quit his bank job,details the "happy accident" meeting that cracked open the massive,million-selling physical CD market in Asia, and offers a brilliant mindsetshift that changes how you process coming in second place during competitivetrack pitches.In this episode of FailCraft,you’ll discover:·        TheBanking Abyss: Surviving theconstant crushing advice from friends to "get a real job" beforelanding a one-year window to give music a chance.·        TheNiche Pivot: How stepping into completelyignored, underdog regions like Belgium and pre-hype Tokyo completelytransformed a failing catalog.·        SecondPlace Analytics: Shifting from painfulpersonal rejection to realizing you simply didn't fit a hyper-specific songprofile.·        NeurodivergentSuperpowers: Why traditionalcorporate and school frameworks fail creative minds, and how to harness ADHDand autism as production edges.·        TheMyth of the Lone Genius:Why long-term career success requires a collaborative team to pick up the slackwhen your inspiration dips.·        TheDesktop Cemetery: Why lettingunfinished files rot on your hard drive out of fear is paralyzing your artisticfeedback loops.This episode is ahighly motivational blueprint for aspiring songwriters, producers, creativeentrepreneurs, and anyone currently struggling to keep their professionaldreams alive in a world telling them to settle.Connect With Greig Watts:·        Website: https://www.dwbmusicgroup.com/·        Book: Keeping the Dream Alive: A Songwriter'sGuide to Overcoming Rejection, Finding Success, and Enjoying the Journeyhttps://www.amazon.co.uk/Keeping-Dream-Alive-Songwriters-Overcoming/dp/195725551X/ref=cm_cr_arp_d_product_top?ie=UTF8·        SocialMedia: Connect with GreigWatts or DWB Music on Facebook and Instagram. https://www.instagram.com/greigwatts/https://www.facebook.com/greig.wattsSupport the Show:·        Subscribe and leave areview!·        Share this episodewith an artist who is on the verge of quitting.Want to Be a Guest onFailCraft?·        Reach out to Ezekielon PodMatch: https://podmatch.com/hostdetailpreview/failcraft Chapters:00:00 Introduction:Greig Watts & Chasing Niche Markets01:53 The 2003 RockBottom: Sunday Commutes, Banking, and Spousal Blessings04:32 Breaking Japan& Eurovision: Transforming a Happy Accident into Global Sales07:18 TurningRejection into Fuel: Changing the Mindset Around Coming in Second09:23 Unlocking theSuperpowers of Neurodiverse Songwriters & Producers11:27 Why the LoneGenius Fails: The Critical Power of Team Accountability14:21 Step One forHiding Artists: Clearing Out the Unfinished Hard Drive17:16 Greig’sDefinition of True Success: Shared Journeys and Passing the Torch20:07 How to Connectand Grab "Keeping the Dream Alive"

Episode metadata supplied by the publisher feed · Published May 20, 2026

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Why Chasing the UK Charts is a Recipe for Failure - Greig Watts

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