Why Clean Data Is the Backbone of Modern CDPs

Clean data isn’t just nice to have — it’s the difference between insight and noise. At Databricks’ Data + AI Summit, I had a conversation with Sal Pecoraro about how Data Axle is helping enterprises make their data not just accessible, but actionable.We covered a lot of ground, including:- Their new presence on the Databricks Marketplace, and what that means for seamless access to high-quality, enriched datasets- Why data quality is central to any CDP initiative — and how it directly impacts customer understanding and segmentation- The move to first-party data strategies, and how companies can maximize the value of what they already own- The evolution of data marketplaces and why they’re becoming a key pillar in modern data architecture- Misconceptions around data enrichment, especially when it comes to scale and relevanceSal brought clear, grounded advice that any data leader should pay attention to. #data #ai #DataAISummit #databricks #dataaxle #agents #identity #theravitshow