Why clients lurk before they buy

You've been publishing for months. What comes back is a few likes from the same handful of people, and nothing that looks like a buyer.At some point the story starts writing itself. LinkedIn doesn't work for your kind of consulting, nobody has budget this year, or you're just not built for this.There's a better explanation, and the silence is part of it. At any given moment only five percent of your market can buy anything, and the other ninety-five percent isn't ignoring you. They're lurking, which is the normal condition of a buyer who isn't ready, and while they lurk they're filing you away under a label. That label is what gets pulled months later when the problem finally gets loud enough to act on. The people building the strongest file on you are also the least likely to ever comment, so the thing that's working leaves no trace until it pays.The consultants who look like clients just call them didn't get better at urgency. They started earlier, from a position where they didn't need it, and by the time you meet them the retrieval is happening in the background.For consultants who've been publishing into what feels like silence and quietly wondering when it turns into revenue.