Why CMOs Will Fail In The Age Of AI

Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. The CMO role has shifted from traditional branding to a data-centric, analytical domain, demanding a blend of business metrics and performance marketing expertise. However, as technology like AI levels the playing field, CMOs will need to balance data-driven approaches with storytelling for success. Today, Amanda discusses why CMOs will fail in the age of AI. Show NotesConnect With: Amanda Cole: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.