Why Commerce Media Must Deliver Proof, Not Promises with Jill Moser, Mastercard

Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes. In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how brands can connect media exposure to real-world spend. From CFO scrutiny to AI, trust and curated audiences, this is where commerce media is heading next.