Why Communications Strategy is NASA’s Secret Weapon

We want to hear from you https://podcast.storiesandstrategies.ca/surveyWhy is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.  Listen For 5:21 Segmenting NASA's Audiences9:38 Making Complex Science Relatable11:02 Collaborating with Partners - There's Space for Everybody21:30 Answer to Last Episode’s Question From Guest Arik Karani  Guest: Brittany BrownNASA Contact | Website | X | LinkedIn | Instagram | YouTube Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show