Why Communicators Should Embrace AI

Jon Harris, Executive Vice President and Chief Communications & Networking Officer for Conagra Brands, joins Doug Simon, CEO of D S Simon Media, to discuss how communicators can effectively integrate AI into their workflows. Jon explains how AI can be leveraged to better understand and anticipate the needs of reporters. He also emphasizes that understanding AI platforms can drive professional growth. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.