Why community culture (tribes) can be your catalyst for successful scale | Jennifer Yuen | Fmr Head of Americas Marketing, Airbnb

Join us in a conversation with Jennifer Yuen, former Global Marketing Executive & Head of Americas Marketing at Airbnb to talk about the company's global growth story. Hear great insights Jennifer learned as one of the first people to expand the brand into APAC and about some of the best practices in expanding to new markets including: the importance of immersing yourself in other cultures, how diversity can be a company's core strength, how to create balance between HQ and Local Offices and much more. This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets @ https://www.zedra.com/ Interested in learning more about our book Global Class? Be the first to get a copy (coming out August 23, 2022), and get a ton of valuable free bonuses for pre-ordering. Learn more here: https://www.globalclassbook.com/pre-order-book