Why Companies Fail at Generating Social Media ROI

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema and […] The post Why Companies Fail at Generating Social Media ROI appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.