Why Companies Need To Invest In Their Employees' Personal Brands With Kate Bradley Chernis From Lately

On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands.The potential for businesses to reach new audiences using their own employees' brands is huge.Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at Lately, to discuss why companies need to invest in their employees' personal brands. We'll be discussing:How we can share authentically on socialWhy personal branding matters on both a personal and professional levelThe value of employee generated contentThe power of content: best practice for shaping effective content with our copywritingB2B Social Media and how we all need to show up, share and engage