Why Companies Need To Invest In Their Employees' Personal Brands With Kate Bradley Chernis From Lately
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "Why Companies Need To Invest In Their Employees' Personal Brands With Kate Bradley Chernis From Lately" was published on June 22, 2022 and runs 59 minutes.
June 22, 2022 ·59m · B2B Social Growth: Presented By Tribal Impact
Summary
On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands. The potential for businesses to reach new audiences using their own employees' brands is huge. Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at Lately, to discuss why companies need to invest in their employees' personal brands. We'll be discussing: How we can sha...
Episode Description
On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands.
The potential for businesses to reach new audiences using their own employees' brands is huge.
Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at Lately, to discuss why companies need to invest in their employees' personal brands. We'll be discussing:
- How we can share authentically on social
- Why personal branding matters on both a personal and professional level
- The value of employee generated content
- The power of content: best practice for shaping effective content with our copywriting
- B2B Social Media and how we all need to show up, share and engage