Why companies should invest in their employees personal brands with Hayley Westoby

Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice. Hayley Westoby, founder and director of Gambit Collective, talks about the importance of accessible branding and the power and the long-term benefits of investing in employee personal brands. Hayley shares insights from her experience in building her own brand and the significance of social media in the marketing ecosystem. 00:48 Making Branding Accessible 02:29 The Power of Employee Branding 03:52 Building a Personal Brand 05:08 Leveraging Social Media for Engagement 06:49 The Future of Personal Branding and NetworkingSee omnystudio.com/listener for privacy information.