Why Consent Is Becoming the Most Valuable Asset in Entertainment

In this episode of the California Sports Lawyer Podcast, host Jeremy Evans examines why consent is becoming one of the most valuable commercial assets in entertainment, media, and sports. As technology continues transforming how content is created, distributed, licensed, and consumed, consent has evolved beyond a legal requirement into a strategic business advantage that increasingly shapes commercial relationships across the industry. Jeremy discusses how artificial intelligence, intellectual property, contracts, publicity rights, name, image, and likeness (NIL), licensing, and digital content are redefining the importance of transparency, trust, and permission. The episode explores how businesses, creators, athletes, and rightsholders can better protect their interests while navigating rapidly evolving technologies and business models. As entertainment, media, sports, business, technology, and law continue converging, consent is becoming the foundation upon which modern content businesses are built. Understanding how contracts, technology, and trust intersect provides valuable insight into why the organizations creating the greatest long-term value will be those that earn, negotiate, protect, and clearly define consent. (Season 8, Episode 27). Copyright 2026. California Sports Lawyer. All Rights Reserved. (www.CSLlegal.com) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.