Why Consumer Hate AI In Marketing - Solve Problems & Pain Points And Market That NOT AI

In this week’s episode of The AI Moment, Jonathan (Wagstaffe) and I (Danny Denhard) dive into a topic that is bothering a lot of people right now: the growing disconnect between corporate AI hype and actual customer sentiment.We discuss the reality that while businesses are rushing to tell everyone "we are AI everywhere" to satisfy investors and earnings calls, consumers are becoming increasingly irritated! In fact, recent surveys suggest up to 80% of customers dislike or simply don’t care about AI features. They just want their problems fixed quickly and without friction or want a better, cheaper product. Jonathan and I also explore the "AI bubble" where companies market to their industry peers rather than their users. I share a breakdown of the current App Store revenue leaders, highlighting how giants like TikTok and Google One are outperforming many pure-play AI tools by focusing on utility rather than just the technology itself and yes I know these tools have AI built in but the utility and entertainment value is the hook not AI!Key Takeaways:Stop Marketing "AI": Your customers don’t care how you solve their problem, only that you solve it. If you removed the label "AI," they would likely be just as happy if not happier, just having a product that works.Ignore the Peer Pressure: Don’t force chatbots or features just because competitors are doing it. This often leads to "random activity" rather than disciplined strategy.Empower the Front Line: Real innovation shouldn't be mandated from the boardroom. It comes from the people on the ground who understand the daily friction points customers face, yes listen to the board and market to partners, colleagues and shareholders with AI, you don't need to over do it with AI in consumer ads.Call to Action:If you want to move beyond the hype, focus on a "Human + AI" hybrid model. Ask yourself: if we didn't mention AI, is this update still valuable?For deeper analysis, subscribe to our newsletter at aimoment.co.uk. If you enjoyed the chat, please leave us a rating or review.