Why Consumers Make Irrational Financial Decisions Sometimes

Wei Ke, a partner at consultants Simon-Kucher, discusses the psychology behind customers' choices, including the appeal of metal credit cards, the willingness to pay $450 a year for a card and the paralysis of too many options.

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Why Consumers Make Irrational Financial Decisions Sometimes

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This episode is 20 minutes long.

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This episode was published on November 14, 2016.

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