Why Consumers Make Irrational Financial Decisions Sometimes

Wei Ke, a partner at consultants Simon-Kucher, discusses the psychology behind customers' choices, including the appeal of metal credit cards, the willingness to pay $450 a year for a card and the paralysis of too many options.

Episode metadata supplied by the publisher feed · Published Nov 14, 2016

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Why Consumers Make Irrational Financial Decisions Sometimes

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