Why Content Standards and Marketing Plans are important and PR Fail of the week!

What this episode covers

Today's Episode It happens. Lots of companies have a PR fail or two. Sometimes it's a bad decision and sometimes it's a stupid decision. Be sure you mitigate the stupid decisions. Be sure you do not make the stupid decision. I also talk about content standard guidelines and some basic tips on marketing plans. Enjoy! Show Topics: What is a content standard Why marketers should start writing What is a marketing plan Why is it important How do you start to write a marketing plan Lesson from a PR Fail Highlights from the Show: Content Standard Guideline is something every business needs Marketing plans are essential for any business. It's best to figure out a theme for your marketing plan Do big goals, but, also have micro goals, too. As a business, you are going to cater to everyone on every political spectrum

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