Why context is a currency you can't ignore

This isn't new. The idea that time & location married with supply & demand brings untold opportunity has been around since long before mobile, the Internet, computers and electricity. What is different today is the fact all 4 of those things are at our disposal all the time and with it comes the ability to provide on demand relevancy. How does this work? Chuck explains it all in this episode. The key takeaways are that it does work and it does drive higher revenue. Period.

An episode of the UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things podcast, hosted by Rob Woodbridge, titled "Why context is a currency you can't ignore" was published on May 21, 2015.

May 21, 2015 · UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Summary

This isn't new. The idea that time & location married with supply & demand brings untold opportunity has been around since long before mobile, the Internet, computers and electricity. What is different today is the fact all 4 of those things are at our disposal all the time and with it comes the ability to provide on demand relevancy. How does this work? Chuck explains it all in this episode. The key takeaways are that it does work and it does drive higher revenue. Period.

Episode Description