Why Context Really Matters To Your Customers

Mat Sweezey says, "Using new technology with old thinking is worse than useless". The context changed in 2009 with the arrival of the internet in mainstream business. The problem is many marketing departments, CFOs and sales leaders are trying to apply old paradigms to new ways buyers are buying. Mat's excellent book #TheContextMarketingRevolution is one of the top 3 marketing books available today in my opinion. When you consider the changes that are afoot with the pressure around personal data, and the already massive waste that interruptive and stalker digital advertising represent ($265,000,000,000 is wasted every year on digital ads that secure 0 or 1 click). This episode is brimming with vital and valuable insights you can apply to develop conversations with your customers and prospects, and build a community around your brand. Powerful stuff and worth bringing a notepad and pen to the party. Mat is a futurist and researcher who works at Salesforce. His study with Karen Mangia, #ExperienceTheShift outlines a number of critical trends that you risk putting your business in peril if you continue to ignore them. (You can listen to that interview here: https://marcuscauchi.podbean.com/e/customers-buy-outcomes-not-products-or-services/ and if you'd like a copy of that research email me [email protected] with "Experience the Shift Research" in the subject line) Contact Mat via LinkedIn -  https://www.linkedin.com/in/mathewsweezey/   --   If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation. To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi