Why coordination, not standardisation, is the key to successful offshoring episode artwork

EPISODE · Feb 18, 2009 · 7 MIN

Why coordination, not standardisation, is the key to successful offshoring

from London Business School podcasts · host London Business School

Phanish Puranam, Associate Professor of Strategic and International Management, explains that what really matters in the success of offshoring is coordination and links to onshore processes

Episode metadata supplied by the publisher feed · Published Feb 18, 2009

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Why coordination, not standardisation, is the key to successful offshoring

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