EPISODE · Jun 16, 2026 · 24 MIN
Why Copying Your Competitors is Harming Your Business
from Behind the Brief · host AIIMS Creator Hub
This week on Behind the Brief, Jordan and Sarah unpack why copying your competitors could be holding your business back. From chasing trends to losing your brand's personality, they discuss why standing out beats fitting in and how originality is often your biggest competitive advantage.
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Why Copying Your Competitors is Harming Your Business
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