Why Covering a Logo Made Levi's Stronger

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This episode is 18 minutes long.

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This episode was published on June 23, 2026.

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from Marketing Shed · host Paul Duxbury

Warren and Paul break down three marketing stories from the week, starting with FIFA's not-so-subtle "hydration breaks" that are really advertising breaks, and the brilliant way Levi's turned having their stadium logo covered up into a masterclass in distinctive brand assets. Then Warren's got a bone to pick with Butlin's new "swap boring for fun" campaign — is it smart positioning, or does it insult the very families it's trying to convert? And Warren pitches an invention every sleep-deprived parent would queue up for.Warren Fiveash: / warrenfiveash Paul Duxbury: / paulduxbury #MarketingPodcast #BrandStrategy #DistinctiveAssets #SportsMarketing #FIFA #Levis #Butlins #MarketingNews

Episode metadata supplied by the publisher feed · Published Jun 23, 2026

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Why Covering a Logo Made Levi's Stronger

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