Why Creativity Without Data Is Just a Pretty Waste of Money with Jeremy Beyt

Most companies are spending money on marketing without knowing if it's working. Jeremy Beyt has built a career proving there's a better way — and it starts long before you run a single ad.Jeremy Beyt is the CEO and Co-Founder of ThreeSixtyEight, a full-service creative agency based in Louisiana known as the Challenger Agency. In this episode, Jeremy joins hosts Joshua Wilson and Scott Shea for a wide-ranging conversation on what most businesses get wrong about marketing, why creativity alone isn't enough, and how he built and merged a company that turned down both a private equity acquisition and a Shark Tank appearance along the way. Jeremy brings a rare perspective — trained as a commercial real estate appraiser, self-taught designer, lifelong drummer, and behavioral economist at heart — and every chapter of his journey informs how he thinks about persuasion, data, and building businesses that last.🎯 What We Cover:Why people make decisions on emotion — and how to build marketing around that truthThe PE firm that courted Jeremy's company with private jets and fancy dinners, and why he said noHow two agencies 368 feet apart merged into one and what almost went wrongWhy most companies are at 5–10% marketing clarity when 40–50% is achievableThe data fundamentals every business owner should know before spending a dollar on marketingHow to align your sales and marketing teams around shared metrics that actually drive decisionsThe difference between spray-and-pray marketing and problem-obsessed creative strategyWhy Jeremy turned down Shark Tank — and what that taught him about autonomyThe operating agreement lesson he'd go back and fix if he couldMusic as the ultimate business analogy: what drummers can teach you about leadership and listening🤝 Connect with Jeremy Beyt: 🌐 https://www.threesixtyeight.com/ 💼 https://www.linkedin.com/in/jeremy-beyt/💼 Thinking About a Transaction? FA Mergers helps founders, investors, and business owners navigate the full M&A process — from valuation to close. If you're exploring a sale, acquisition, or capital raise, let's talk. 🔗 https://www.famergers.com/🎙️ Follow The Deal Podcast: 🌐 https://www.thedealpodcast.com/ Connect with Scott - https://www.linkedin.com/in/escottshea/Connect with Josh  https://www.linkedin.com/in/joshuabrucewilson/▶️ https://www.youtube.com/@dealpodcastCurious what your business is worth? Request your free valuation at famergers.comDisclaimer: Joshua Wilson is a licensed Florida real estate broker and holds FINRA Series 79 and Series 63 licensure. The Deal Podcast is presented by FA Mergers and is produced for informational and educational purposes only. Nothing discussed constitutes investment advice, legal or tax advice, a solicitation, or a recommendation to buy or sell any security or to pursue or avoid any transaction. All views and opinions expressed by the hosts, co-hosts, and guests are their own and do not necessarily reflect the positions of FA Mergers, One Iron Network LLC, any regulatory agency, or any employer. Listeners should consult their own legal, financial, and tax professionals before making any business, financial, or transaction decision. This podcast does not constitute a solicitation or recommendation for any financial products or services.Let's Connect on LinkedIn:https://www.linkedin.com/in/joshuabrucewilson/To Contact Us, Please Visit:https://www.thedealpodcast.com/contact/