Why Credit Unions Are Winning Where Big Banks Can’t

In this episode of Leaders in Lending, Adam Landsverk, Chief Lending Officer at FOXCU, joins host Barry Roach to discuss leadership, responsibility, and what it really means to serve members in today’s lending environment.With decades of experience across consumer lending, mortgage, commercial banking, and wealth management, Adam shares his journey from traditional banking into the credit union space — and why that transition reshaped how he thinks about decision-making, diversification, and community impact. The conversation explores how credit unions differ from large financial institutions, why local autonomy matters, and how lending leaders can balance growth, risk, and member value. Adam also shares insights on housing market conditions, home equity demand, and what community-based lenders should be preparing for as we move through 2026. In this episode, you’ll hear about:Adam Landsverk’s path from banking to credit unionsThe role of a Chief Lending Officer in local decision-makingHow credit unions approach diversification across lending productsHousing market trends and home equity opportunitiesBalancing economics with member valueLeadership lessons for community-based lendersThis episode of Leaders in Lending offers a thoughtful, experience-driven perspective on why community-focused lenders continue to succeed where scale alone falls short.🎧 Leaders in Lending features conversations with executives shaping the future of lending, banking, and credit unions.